“Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.”
Rob Ciampa, Chief Content Officer Magazine
Issues solved by explainer videos
You’re posting carefully considered Twitter and Facebook ads and writing perfect copy in your email campaigns but still not seeing much in terms of ROI.
Your breadth of work has expanded so much that you’re having difficulties communicating the extent of your new scope to their users.
If either of those scenarios resonates with you, then maybe it’s time to take a serious look at how explainer videos have been solving these same problems for years.
The Importance of Video in Social Media
Facebook has announced itself as a video first platform. Social video generates 1200% more shares than text and image combined.
“When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.”
Stand Out From the Crowd
Whilst videos are growing in popularity, a lot of them are terrible. Create something unique and interesting with Falling Gracefully that makes you stand out.
“Performance: Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.”
Do you want to build your brand’s prestige? Wow your customers with an epic video which epitomizes what you do.
Build Your Connections
Get the maximum impact from your events by capturing the action with video or even live streaming.
“Revenue growth: Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates. That’s faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate. “
It can create an intimacy that other forms of media. Say for instance you snapchat a group lunch, customers get an idea of who you are and really bring your organization to life.
A unique video I worked on for a Delivery company which was viewed over 90,000 times